Advisor RulebookYour financial advisor's public record, straight from the SEC's own filings.

Where the numbers come from

Every firm figure on this site is taken from one public source: the SEC's monthly release of Form ADV data for registered investment advisers and exempt reporting advisers, published as the Investment Adviser Information Reports on sec.gov. This page documents what was done to it, so anything here can be reproduced or checked.

The source

Form ADV is the registration and disclosure form every SEC-registered investment adviser must file and amend at least annually. Part 1A is structured data: identity, headquarters, regulatory assets under management, account and employee counts, compensation arrangements (Item 5.E), advisory services (Item 5.G), custody (Item 9), wrap fee participation, and the disciplinary and legal questions of Item 11. The SEC publishes the full dataset monthly, and exempt reporting advisers (mostly private fund advisers filing under an exemption) appear in a companion file. Firms on this site are identified by their CRD number, the same number used by the SEC's own adviserinfo.sec.gov lookup, and every firm page links to its live record there.

What RAUM is, and is not

The asset figure on every page here is regulatory assets under management (RAUM), the number Form ADV instructions require in Item 5.F: the value of securities portfolios the firm continuously and regularly manages, computed gross, without subtracting borrowed money or other liabilities. It is deliberately a broad, comparable size measure. Three things it is not: it is not audited by the SEC before publication (firms report it themselves), it is not net of leverage (a leveraged fund adviser looks bigger than the equity behind it), and above all it is not a measure of skill or results. No public dataset reports adviser investment performance, and any site implying it ranks advisers by results is describing data that does not exist. This one ranks by size only, says so wherever it does, and explains fee arithmetic on the fees page instead of pretending to know who earns theirs.

Refresh cadence

The SEC publishes the data monthly, and this site reloads it monthly; each firm page shows the filing date of the firm's own most recent Form ADV and the data month it was loaded from, and the home page carries the current freshness stamp. A firm's figures can be up to a year old even in fresh data, because the underlying numbers update with the firm's annual amendment. For anything time-sensitive, the live record at adviserinfo.sec.gov is the authority.

What this site does not know

  • Returns. Not published, by anyone, for advisory firms as a class. See above; this is the honesty rule the whole site is built around.
  • Individual representatives. This version covers firms only. The people who work at them file separate records, which is why the walkthrough sends you to IAPD and BrokerCheck for the individual layer.
  • The content of disclosures. The site shows each firm's yes-or-no answer to Form ADV Item 11 and links to the SEC detail page for the underlying events; it does not attempt to summarize or grade them.
  • Fee amounts. Item 5.E discloses how a firm charges, not how much. The full schedule lives in each firm's brochure (Form ADV Part 2A), linked from its SEC record.

Sources

Firm figures on this site come from the SEC's public Form ADV data, reported by each firm itself. No public dataset reports investment performance, and this site never ranks advisers by results. Assets under management is a size measure, not a quality score.