SEC Form ADV, by state
The largest investment adviser firms in Wisconsin
The current SEC Form ADV data lists 212 investment adviser firms headquartered in Wisconsin, of which 24 (11.3%) answered yes to at least one disciplinary or legal question on Form ADV Item 11. Below are the 50 largest by regulatory assets under management, a gross size measure each firm reports itself. Size is not a quality score, and no public record reports any firm's investment returns.
| Firm | City | Regulatory AUM | Fee methods | Item 11 disclosure |
|---|---|---|---|---|
| ROBERT W. BAIRD & CO. INCORPORATED | MILWAUKEE | $394B | % of AUMhourlyfixedperformancecommissionsother | yes, reported |
| NORTHWESTERN MUTUAL INVESTMENT MANAGEMENT COMPANY, LLC | MILWAUKEE | $323B | % of AUMperformance | yes, reported |
| ARTISAN PARTNERS LIMITED PARTNERSHIP | MILWAUKEE | $184B | % of AUMperformance | none reported |
| TIDAL INVESTMENTS LLC | MILWAUKEE | $46B | % of AUMfixed | none reported |
| TRUSTAGE INVESTMENT MANAGEMENT | MADISON | $39B | % of AUMfixedother | yes, reported |
| MASON STREET ADVISORS, LLC | MILWAUKEE | $39B | % of AUMother | yes, reported |
| NATIONAL INVESTMENT SERVICES OF AMERICA, LLC | MILWAUKEE | $16B | % of AUMperformance | none reported |
| MADISON INVESTMENT ADVISORS, LLC | MADISON | $14B | % of AUMfixed | none reported |
| FIDUCIARY MANAGEMENT, INC. | MILWAUKEE | $11B | % of AUM | none reported |
| HECK CAPITAL ADVISORS, LLC | RHINELANDER | $11B | % of AUMhourlyfixedother | none reported |
| JOHNSON WEALTH INC. | MILWAUKEE | $10B | % of AUMfixed | none reported |
| HARBOUR INVESTMENTS, INC. | MADISON | $9.6B | % of AUMhourlyfixedsubscriptioncommissions | yes, reported |
| ORGEL WEALTH MANAGEMENT, LLC | ALTOONA | $9.5B | % of AUMfixed | none reported |
| ANNEX WEALTH MANAGEMENT, LLC | BROOKFIELD | $8.1B | % of AUMhourlyfixed | none reported |
| PROVIDENT TRUST COMPANY | WAUKESHA | $6.9B | % of AUM | none reported |
| NICHOLAS CO INC | MILWAUKEE | $6.1B | % of AUMperformance | none reported |
| DANA INVESTMENT ADVISORS INC | WAUKESHA | $6.1B | % of AUMfixedperformance | none reported |
| GENEVA CAPITAL MANAGEMENT LLC | MILWAUKEE | $5.6B | % of AUMperformanceother | none reported |
| MADISON ASSET MANAGEMENT | MADISON | $4.9B | % of AUMfixed | none reported |
| BAKER TILLY WEALTH MANAGEMENT, LLC | MADISON | $4.6B | % of AUMhourlyfixed | none reported |
| NICOLET WEALTH MANAGEMENT | GREEN BAY | $4.3B | % of AUM | none reported |
| NORTH STAR ASSET MANAGEMENT INC | NEENAH | $3.4B | % of AUM | none reported |
| THOMPSON INVESTMENT MANAGEMENT, INC. | MADISON | $3.1B | % of AUMfixed | none reported |
| RESONANT CAPITAL ADVISORS, LLC | MADISON | $3.0B | % of AUMhourlyfixed | none reported |
| KELLOGG ASSET MANAGEMENT, LLC | GREEN BAY | $2.9B | % of AUM | none reported |
| REINHART PARTNERS, LLC | MEQUON | $2.5B | % of AUMperformance | none reported |
| GATEWAY WEALTH PARTNERS, LLC | APPLETON | $2.3B | % of AUMhourlyfixed | none reported |
| 1834 INVESTMENT ADVISORS CO. | MILWAUKEE | $2.2B | % of AUMfixed | none reported |
| ELLENBECKER INVESTMENT GROUP | WAUKESHA | $2.1B | % of AUMfixedother | none reported |
| OPEROSE ADVISORS LLC | MILWAUKEE | $2.0B | % of AUMfixed | none reported |
| HAMMES REALTY ADVISORS, LLC | MILWAUKEE | $2.0B | % of AUMperformance | none reported |
| LANDAAS & COMPANY | MILWAUKEE | $1.9B | % of AUMhourlycommissions | yes, reported |
| HEARTLAND ADVISORS, INC. | MILWAUKEE | $1.9B | % of AUM | yes, reported |
| KLCM ADVISORS, INC. | MILWAUKEE | $1.9B | % of AUMfixed | none reported |
| IAG WEALTH PARTNERS, LLC | WAUKESHA | $1.9B | % of AUMhourlyfixed | none reported |
| DIVERSIFIED MANAGEMENT INC | MILWAUKEE | $1.9B | % of AUMhourlyfixed | none reported |
| SCHAPER BENZ & WISE INVESTMENT COUNSEL INC | NEENAH | $1.8B | % of AUMhourlyfixed | none reported |
| N.E.W. ADVISORY SERVICES, LLC | DE PERE | $1.6B | % of AUMfixedcommissions | none reported |
| CAMPBELL NEWMAN ASSET MANAGEMENT INC | MILWAUKEE | $1.4B | % of AUMfixedother | none reported |
| ISTHMUS PARTNERS, LLC | MADISON | $1.4B | % of AUMhourlyfixed | none reported |
| SENTRY INVESTMENT MANAGEMENT, L.L.C. | STEVENS POINT | $1.4B | % of AUM | none reported |
| MASON WELLS, INC. | MILWAUKEE | $1.4B | % of AUMperformance | none reported |
| PACKERLAND BROKERAGE SERVICES, INC. | GREEN BAY | $1.4B | % of AUMhourlyfixed | yes, reported |
| THE MILWAUKEE COMPANY | THIENSVILLE | $1.3B | % of AUM | none reported |
| CAPITAL INVESTMENT SERVICES OF AMERICA INC | MILWAUKEE | $1.3B | % of AUM | none reported |
| MADISON PARTNERS | MADISON | $1.3B | % of AUM | none reported |
| ASSOCIATED INVESTMENT SERVICES, INC. | GREEN BAY | $1.2B | % of AUM | yes, reported |
| OARSMAN CAPITAL, INC | MILWAUKEE | $1.2B | % of AUM | none reported |
| KERBERROSE WEALTH MANAGEMENT, LLC | SHAWANO | $1.2B | % of AUMhourlyfixedcommissions | none reported |
| CANOPY WEALTH MANAGEMENT | MIDDLETON | $1.2B | % of AUMhourly | none reported |
Source: SEC Form ADV monthly data, firms reporting a Wisconsinheadquarters address. Fee-method chips are the compensation arrangements each firm checked on Item 5.E; the disclosure column is the firm's own answer to Item 11. Click through to any firm for the full record and a link to its SEC detail page.
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